ABM, AI, CX – there are a lot of cryptic initials being thrown around when it comes to B2B marketing process. On top of this, the cluttered and ever fragmented marketing-tech landscape is making life complicated for B2B marketers, who are under more pressure than ever before to prove the effectiveness of marketing on the bottom line. With all the buzz, it is hard to know what B2B marketing process you should adopt and what you should ignore.So we thought why not address this by having a talk with the mastermind of B2B Marketing genius, Sangram himself. Join Ayush and Sangram as they delve into the highest-potential B2B marketing process to harness and get results.We’ll reveal the trends we see dominating the market in the upcoming years, and most importantly – provide practical tips on how to integrate them into your strategy and work plan.
1.Ideas to keep your marketing aligned with future customer expectations
2.What role technology integration will play in marketing & sales?
3.Will it be difficult to reach our target group/account in 2020?
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley. Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.