Brief about the webinar:
Most startups favor a Minimum Viable Product (MVP) approach when it comes to software development. With an MVP, businesses can communicate their products or services to their target audience, collect quick feedback, and iterate the product accordingly. However, it is possible to validate your idea even before you make an MVP. Using the power of videos can enable you to test very quickly whether you should even develop an MVP.
Leveraging videos to engage your customers is the best way to validate your MVP. Making an Explainer video demonstrating the core features and functionalities, leverages an audio-visual medium to validate your idea before you move to Inception. It demonstrates how customers will use your product and how it will resolve their pain points. This can also help increase the number of signups even before the product is launched.
In this webinar, you'll learn how to leverage the power of videos to test and validate your MVP.
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About the speaker:
Rajan Soni is the Director of Infinity Creative, He specializes in Video Content Marketing & Personal Branding. He talks about how to Validate your MVP through videos and why it is much cheaper and sensible to do so.
He helps clients create awesome content for their company and also guides them through the treacherous waters of social media to reach their target audience. He believes in creating high quality, engaging and audience-centric digital content.